The standard sign for tourism shopping service facility is one of the important factors to affirm the service quality as well as the reputation of businesses operating in the tourism sector. This is the confirmation of the state management agency on the level of meeting the service criteria, contemporaneously the management tools to ensure for a healthy business environment, fair competition, and encourages businesses to improve service quality.

Previously, selling hand-carried goods and cosmetics online was considered a side job to earn extra income, but with the benefits that this business brings such as no costs for renting premises, advertising, or paying taxes, it has brough huge profit for the seller. This form of business gradually becomes popular, even becoming the main major of many people. However, not everyone clearly understands the regulations on selling on social networks with sanctions for violations.